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A program that rewards the journey of athletic improvement. Using challenges, rewards and a social community, we aim to motivate athletes to form positive behaviors in addition to reinforcing the hard work they're already putting in.
Central Question
How might we encourage activity for athletes when they are motivated by social & physical competition?
Insight
When in the off-season, athletes are motivated to stay active by three primary things: Self-improvement, Physical & Mental Competition, and Achievement & Rewards
Dashboard
Athlete's snapshot of current progress and challenges
Motivates by showcasing point progression and point total
Keeps the competition in focus
Feature challenges, allowing athletes to see their progress and to also discover more ways to improve and earn recognition
Challenges
The core engine of the experience
Basis for all activity in app
Marketing & Sponsorship opportunities
Leaderboard
Where the athlete sees how they stack up
Puts the athlete at the center of the community
Quick-look Levels rankings and moves this week to foster competition
Additional leaderboards lets athletes see how they compare on specific skills
Activity
Drive motivation and social competitiveness for athletes
Team and opponent activity promotes the work others are putting in
See which teammates are this week's leaders
Social recognition via 'props' on activities and accomplishments
Additional availability to more challenges and rewards
Rewards
Where an athlete's sweat turns into currency
Redeem points for unlocked Rewards
Tease locked and upcoming rewards for increased motivation
Role
Client Workshops, Digital Strategy, UI Design, iOS
Credits
Erik Stark, Maggie Harn, Chadwick Andrews
